CRM Specialist
•Content Marketing
•Hupspot Expertise
•Account Based Marketing
•CLM Specialist
•Content Marketing Automation
•Hupspot Expertise
•Customer Lifecycle Marketing
•Digital Customer SUccess
•CRM Specialist
•Content Marketing
•Campaign Management
CRM Specialist
•Content Marketing
•Hupspot Expertise
•Growth Strategy
•CLM Specialist
•Content Marketing Automation
•Hupspot Expertise
•Performance Marketing
•GTM Strategy
•CRM Specialist
•Content Marketing
•Campaign Management
I drive retention, engagement, and pipeline growth for high-growth companies with CRM campaign management, lifecycle marketing, workflow automation, MQL>SQL>SQO tracking, and at its center, content marketing.
Boosting user acquisition and managing the MQL to SQL pipeline
Nurturing, upselling & crosselling to build longer-standing repeat clients
Leveraging Braze, Hubspot, Salesforce, etc to engage leads through the funnel
Launching one-to-one, one-to-few and one-to-many ABM strategies to target accounts and ICPs.
Collaborating with marketing, sales, CS and finance to build high-intent automated processes and impact/activity dashboards.
Currently working on CLM strategies to convert leads into MQLS, enhancing pipeline growth. I also work closely with sales & CS teams to assign leads, manage workflows, build dashboards and reports on Hubspot.
I led a team of marketers (content & growth) and agencies to drive growth for a leading event-tech platform. As a team, our strategy included performance marketing, outbound campaigns, SEO, email marketing and nurture campaigns.
I am in charge of MQLs, engaging and converting them to SQLs, while automating CRM operations to sync with sales team. I focused on growth, product marketing, website analytics and CRM lifecycle management.
My main focus was on launching growth-focused campaigns, performance marketing, lead generation and nurturing, content marketing, and customer lifecycle management.
Worked as a marketing lead and a B2B partner marketing manager for market analysis, partnerships, market penetration, customer segmentation and quality leads generation of MQLs and ICPs.
Worked via Teleperformance as a contingent staff. I provided performance marketing solutions to multiple businesses, scaling results with 6-figure budgets, while also upselling Meta's products.
Visit my LinkedIn page to get more context into what I've done in these roles, as well as other relevant experiences.
Read through the works I've done, results I've achieved and also platforms I've been on. Got questions? We surely can get on a call.
I write because I love to. If you've got some time, read through my publications. Some are about marketing, some are fiction, but on some other days, I prefer to write personal journals.
Oyinlola is a dream to work with. A ninja marketer with a brilliant learning mindset and can-do attitude. She always looks for practical solutions and is not afraid to take on big projects (and delivers). Fantastic team member and an asset to any marketing team.
I worked closely with Oyinlola at Cowrywise. While I was there she led on community engagement and paid marketing. Her attention to detail was critical to executing outlined strategies seamlessly. If you need someone who walks their talk? That’s Oyinlola.
Over the course of six months, I worked with Oyin on a Google Ads growth strategy for Cowrywise. Oyin's fintech acumen combined with her growth mindset made for an excellent partner to collaborate with. I really enjoyed working with Oyin, as she was continuously able to challenge my thinking and recommendations, which led to strong campaigns yielding exceptional results.
Oyin is one of the most dependable teammates I have ever worked with (and I have worked with many amazing people). You can count on Oyin for any project and know without a doubt that it will be done with the utmost level of creativity, timeliness and detail!