Hi, I'm Lola. 👋🏽 A multichannel
marketing operations professional.
CRM Specialist
•Sales Channel Optimisation
•Hupspot Expertise
•Account Based Marketing
•Revenue Operations
•Leads Mapping
•Sales Channel Optimisation
•Lifecycle Management
•Account Based Marketing
•CRM Specialist
•Hupspot Expertise
•Leads Mapping
•Marketing Automation
•Marketing Automation
•Customer Lifecycle Marketing
Hi, I'm Lola. 👋🏽 A multichannel marketing operations professional.
CRM Specialist
•Content Marketing
•Hupspot Expertise
•Growth Strategy
•CLM Specialist
•Content Marketing Automation
•Hupspot Expertise
•Performance Marketing
•GTM Strategy
•CRM Specialist
•Content Marketing
•Campaign Management
I'm a multi-skilled CRM manager, endorsed as a global talent.
I drive retention, engagement, and pipeline growth for high-growth companies with CRM campaign management, marketing operations, lifecycle marketing, workflow automation, MQL>SQL>SQO mapping, and overall sales/marketing funnel optimisation.
A quick view of selected relevant experience
Colossyan (Generative AI)
CurrentCurrently managing lead enrichment & nurturing workflows. I also optimise sales process and automations, while building Hubspot dashboards and reports. I work with finance team to build dashboards for commission accuracy.
fielddrive (Events Tech)
2023I worked with a team of marketers and agencies to map the process to drive growth for a leading event-tech platform. As a team, our strategy included ABM, performance marketing, outbound campaigns, SEO, and nurture campaigns.
Explori (Events Tech)
2022I am in charge of MQLs, engaging and converting them to SQLs, while automating CRM operations to sync with sales team. I focused on growth, product marketing, website analytics and CRM lifecycle management.
Cowrywise (Fintech)
2020My main focus was on launching growth-focused campaigns, performance marketing, lead generation and nurturing, content marketing, and customer lifecycle management.
Motherboard (Health Tech)
2021Worked as a marketing lead and a B2B partner marketing manager for market analysis, partnerships, market penetration, customer segmentation and quality leads generation of MQLs and ICPs.
Meta (Social Media Tech)
2017Worked via Teleperformance as a contingent staff. I provided performance marketing solutions to multiple businesses, scaling results with 6-figure budgets, while also upselling Meta's products.
There's more!
Visit my LinkedIn page to get more context into what I've done in these roles, as well as other relevant experiences.
A collection of selected campaigns, content, speaking sessions...
Read through the works I've done, results I've achieved and also platforms I've been on. Got questions? We surely can get on a call.
On some days, I write.
Read them.
I write because I love to. If you've got some time, read through my publications. Some are about marketing, some are fiction, but on some other days, I prefer to write personal journals.
what people say about me
I'm a great addition to any team
Oyinlola is a dream to work with. A ninja marketer with a brilliant learning mindset and can-do attitude. She always looks for practical solutions and is not afraid to take on big projects (and delivers). Fantastic team member and an asset to any marketing team.
Katie Whatley
I worked closely with Oyinlola at Cowrywise. While I was there she led on community engagement and paid marketing. Her attention to detail was critical to executing outlined strategies seamlessly. If you need someone who walks their talk? That’s Oyinlola.
Feranmi Ajetomobi
Over the course of six months, I worked with Oyin on a Google Ads growth strategy for Cowrywise. Oyin's fintech acumen combined with her growth mindset made for an excellent partner to collaborate with. I really enjoyed working with Oyin, as she was continuously able to challenge my thinking and recommendations, which led to strong campaigns yielding exceptional results.
Bram Voets
Oyin is one of the most dependable teammates I have ever worked with (and I have worked with many amazing people). You can count on Oyin for any project and know without a doubt that it will be done with the utmost level of creativity, timeliness and detail!
Mobolaji Olorisade
Currently open to new opportunities
with high-growth businesses
