Teleperformance is a business process outsourcing firm. I worked with the team as a Digital Marketing Expert on Meta's (then Facebook) suite of products.

As a Meta Marketing Professional, I provided Facebook & Instagram marketing solutions to over 500 small businesses, large businesses and agencies spread across sub-Saharan Africa.

The goal was to ensure that these businesses have highly performing Facebook and Instagram ads. To ensure this, I worked at the intersection of marketing and product teams to understand product objectives, the customer journey across the funnel, immediate and long-term performance marketing goals, and also, the existing team structure to manage expectations.

Depending on business size, I managed multiple ad budgets starting from about $100 to over $50,000 monthly budget, maximising cost-effectiveness to ensure maximum results irrespective of budget size.

Beyond working with the teams directly, I also educated clients about Meta's products towards driving adoption, budget moving, and shifting, and acted as a source of support through the entire campaign journey.

I achieved a lot of results which I am not able to talk about. However, if you would like to know more about the Meta Pro Team and the work the team does, tap to read about how we service teams globally.