SEO Strategy: KYC Verification Brand
- Company Dojah (via FourthCanvas)
- Date 2022
- Role SEO Manager
Dojah is Africa's first end-to-end onboarding platform; the brand is helping businesses onboard verified Africans to their services. Their services include identity verification, authentication and checks, fraud prevention, and so on.
I worked with the team to create an overall SEO strategy that ensures Dojah ranks on the first page of Google at every relevant touchpoint on SERPs.
I built an end-to-end strategy of all on-page, off-page and technical SEO efforts to ensure a steady increase in impressions and brand awareness.
All-round, easy-to-implement SEO Strategy
For this project, I delievered on:
- A full SEO Audit, competitor and technical analysis of the existing brand.
2. A detailed on-page strategy, featuring relevant keywords, content focus and optimised meta tags.
3. An off-page strategy to increase the domain authority of the site and content relevance to SERPs, including a content distribution playbook.
4. Since I was working with a team that is very new to SEO, I created a list of actionable steps to start with, important metrics to track and needed tools.
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Read through the works I've done, results I've achieved and also platforms I've been on. Got questions? We surely can get on a call.
