When it comes to Facebook and Instagram ads, your audience means a whole lot. You need to target them appropriately, depending on your business goals and objectives at the time. There’s the Core Audience with Detailed Targeting, Custom Audience and the Lookalike Audience. Here, the Detailed Targeting option will be discussed extensively. What is Detailed […]
Wow Your Customers, Convert their Friends.
When I read Lemonade’s story for the first time on MarketingHQ, I was wowed. Like, wow! People are really doing well in this marketing game. That’s why I decided to share. Your business could need this at this time. I know mine does. Like wow. How personal could a brand get. 👌👌👌 True. It’s not just […]
How Human is Your Brand Marketing?
Before I say anything about your brand marketing, check the image below. Over time, ads and marketing concepts that really work are those with a human touch. Check the brands you patronise, the pages you follow, the ads you love, the platforms you learn from and yes, the leaders in your niche. They most likely […]