“How can I get started in marketing?” 👇
I get this question a lot from either students or fresh graduates just starting out with their careers, or from professionals trying to transition to marketing. Most times, when people ask this question, they expect you to share courses or direct steps on what to do.
But here’s how!
The best way to learn marketing is by doing marketing. No theory or course can help you master marketing without getting hands-on experience. You have to do it.
So, my advice is to volunteer. No, you don’t have to look for startups or big companies to volunteer with, that is very competitive.
Talk to your friends who have small businesses on social media. Volunteer to help them with marketing, and be sure to let them know you’re learning…but would like to apply your knowledge to their business. What do they have to lose?
The chances are at least one of the three people you speak to will bring you on board. And since you’re offering your services for free, it’s a win-win situation!
That way, whatever you learn regarding social media management, email marketing, content, SEO, performance marketing, etc…you have a business you can easily apply it to, so you can see and measure results.
Learn a lot. Then apply learnings to that small business. Do it again and again. You are learning and also building a portfolio that will help you gain a paid job at the same time. See?
So, instead of sitting with courses or just reading endless articles, get out there and start doing marketing.
THAT is the best way to get started in marketing. 💯
