Marketing

What is the future of content marketing? 🤔I’ve seen so many “future of content marketing” write-ups in these past few days, and two things have been pretty consistent. The future of content marketing includes personalisation at scale and automated, interactive content. CRM campaigns sit right in the middle of this! You honestly cannot leverage personalised and automated content without using.. Read more

In many cases, your headline is the first impression your text has on your audience. In other cases, it is the only impression. This doesn’t just apply to the overall topic of a blog post, an article, or a web page, it applies to all other subtopics and sub-themes laced through your copy. It is important to learn how to.. Read more

“How can I get started in marketing?” 👇 I get this question a lot from either students or fresh graduates just starting out with their careers, or from professionals trying to transition to marketing. Most times, when people ask this question, they expect you to share courses or direct steps on what to do. But here’s how! The best way.. Read more

If you are interested in generating quality leads for a product, a service, or a business, it is important to know how to create landing pages that convert and make the audience perform the required action. Whether you are just starting your business or you have an existing business and would like to get better results, this article intends to.. Read more

When it comes to Facebook and Instagram ads, your audience means a whole lot. You need to target them appropriately, depending on your business goals and objectives at the time. There’s the Core Audience with Detailed Targeting, Custom Audience and the Lookalike Audience. Here, the Detailed Targeting option will be discussed extensively. What is Detailed Targeting ? It is an.. Read more